The modern executive assistant
AI, digital tools and shifting executive expectations are reshaping the Executive Assistant profession. Explore practical programmes designed to help EAs work smarter, think strategically and increase their impact.
Specialist programmes for Executive Assistants, PAs and business support professionals worldwide.
Operated by Keynotive Limited
A Global EA Community
Our programmes bring together Executive Assistants and business support professionals from organisations across industries and regions.
Selected organisations represented by previous participants.
What's changing
The fundamentals of executive support still matter. Increasingly, however, EAs are expected to anticipate priorities, work across functions, understand technology, improve workflows and contribute at a more strategic level.
Use AI to accelerate research, communication, meeting preparation, documentation and repetitive workflows.
Move beyond task execution by developing foresight, business awareness and stronger decision support.
Build smarter systems around email, calendars, meetings, documents, research and executive workflows.
Strengthen communication, executive presence, stakeholder management and your contribution across the organisation.
Built for the modern EA
Practical AI skills designed around the real work Executive Assistants perform every day - from communication and research to meeting preparation, travel, documentation and workflow automation.
Example topics
Learn how emerging workplace AI fits into the tools EAs already use - reducing repetitive work and improving how information, meetings, documents and executive support workflows are managed.
Example topics
Develop the commercial awareness, leadership capability and executive presence needed to move from excellent support to trusted strategic partnership.
Example topics
More than new tools
The objective isn't to learn another platform. It's to increase the value you bring to your executive, your team and your organisation.
Reduce time spent on repetitive administrative work.
Move from responding to requests toward anticipating what comes next.
Turn information into clear, executive-ready outputs.
Build the commercial awareness required to contribute beyond traditional EA responsibilities.
Strengthen executive presence and your ability to influence stakeholders.
Develop skills aligned with the changing expectations of the EA profession.
Our position on AI
AI can make a great EA even more capable.
“Used well, it should make a great EA more capable.”
The opportunity isn't to replace the judgement, context and relationships that make an exceptional EA valuable. It's to remove friction from repetitive work and create more capacity for better preparation, stronger communication and more proactive support.
Featured training areas
AI & productivity
Build practical AI-enabled workflows around communication, research, meetings, travel and everyday executive support.
Workplace AI
Apply Microsoft and Google AI tools to real EA workflows across email, meetings, documents and productivity.
Leadership
Develop strategic thinking, business acumen, executive presence and leadership capability for the next stage of your EA career.
How the programmes work
Designed for interaction, discussion and role-specific questions.
See workflows built and tested during the session.
Take away prompts, frameworks, templates and approaches you can use at work.
Learn from practitioners who understand the EA profession and the technology being taught.
Compare approaches with EAs from other organisations.
Hands-on workshops, interactive learning, case studies, Q&A and peer networking - rather than purely lecture-based instruction.
Who it's for
Whether you're looking to master new technology, strengthen your strategic contribution or prepare for the next stage of your career, the focus is the same: practical capability you can take back to work.
Executive Assistants
Senior EAs
Personal Assistants
Executive Business Partners
Administrative Business Partners
Office Managers
Executive Office Professionals
EA Team Leads
Administrative Professionals
Your peers
The challenges of supporting senior leaders are hard to understand from the outside. Our programmes bring together professionals doing similar work across different organisations, industries and regions - space to compare approaches, ask practical questions and learn from one another.
20–30
Participants per cohort
Global
Participant groups
Live
Interactive delivery
Practical
Tools & frameworks
Testimonials
The focus on practical AI workflows was exactly what I needed. I've already automated several research tasks that used to take me hours.
Sarah J.
Executive Assistant
Citi Group
Moving from a reactive to a strategic mindset is a journey, and this programme provided the concrete frameworks to make that transition.
David M.
Senior Executive Assistant
ServiceNow
Invaluable insights into how the modern EA role is evolving. The peer networking alone was worth the investment.
Elena R.
Executive Business Partner
F. Hoffmann-La Roche
Questions
Behind the programmes
EA Forward is an Executive Assistant-focused initiative operated by Keynotive Limited, a UK-based provider of specialist professional masterclasses and knowledge-sharing programmes.
Keynotive works with practitioners and subject-matter experts to deliver focused programmes across specialist professional disciplines.
Registered office
Keynotive Limited
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
Explore upcoming programmes created for Executive Assistants and business support professionals building stronger technology, productivity and leadership capabilities.
Programme details, schedules and registration are available on Keynotive.io.